Are you wondering if your marketing campaign could be more effective? Are you trying to find an inexpensive and powerful way to grab people’s attention?
No matter how big or small your company is, you’ll need to advertise in order to grow and stand out from your competition. Banner advertising is basically like having a digital billboard that directs people straight to your website.
If you’re a small business and you’re looking to attract new customers, then you need to consider utilizing the power of banner ads. But just what are the benefits of banner ads?
We’re glad you asked. Keep on reading and we’ll walk you through everything you’ll want to know about banner ads!
Table of Contents
- 1 1. Banner Ads Are Visually Appealing
- 2 2. Banner Ads Support Brand Awareness and Visibility
- 3 3. Banner Ads Are Targeted
- 4 4. Banner Ads Let You Retarget Interested Consumers
- 5 5. Banner Ads Can Reach Consumers on the Go
- 6 6. Banner Ads Can Stop the Competition
- 7 7. Display Ads Can be Easily Tracked to Measure Effectiveness
- 8 The Importance of Knowing the Benefits of Banner Advertising
1. Banner Ads Are Visually Appealing
One of the main benefits of banner ads is that they can be styled and designed. Pay-per-click (PPC) ads only contain text and they need to stick to a character limit. This restricts how quickly and effectively you can capture someone’s attention and convey your message.
With digital banner ads, you can use audio, video, graphics, and your company’s branding in order to stand out to people and get their attention.
2. Banner Ads Support Brand Awareness and Visibility
If you want to get a new client, then that client needs to be aware that your company exists. Consumers need to encounter a brand multiple times before they consider doing business with them.
Banner ads let you go on the offensive and get in front of people before they need a certain service or product from you. By the time they need whatever your company has to offer, you’ll have a better chance of being the company that they turn to because they’ve already encountered your name several times.
3. Banner Ads Are Targeted
When you’re running a digital marketing campaign, it’s important that you target the people who are most relevant to your business. Just like how Facebook and PPC ads are targeted, you can set specific parameters for your digital banner ads. You can decide which niche market or demographic gets to see your ads, the geographic area where your ads will appear, and which websites are going to display your ads.
For example, a liquor store could target people who are of drinking age and live in a certain city.
When you target your banner ads, you can maximize your spend and make sure that your ads are being seen by the most relevant audience.
4. Banner Ads Let You Retarget Interested Consumers
Banner ad retargeting involves displaying advertisements to people based on their past online behavior. That includes people who have visited your site in the past but weren’t converted into customers.
This has likely happened to you, already. If you’re browsing for eyeglasses on a vendor’s site and then search for something else on Google, the site that Google takes you to will display ads for eyeglasses from that vendor.
As a consumer, you’ve already shown interest in an item that that company sells. Now, you aren’t just seeing the name of the vendor, you’re also being shown content relevant to what you were shopping for.
Retargeting banner ads is a great way to reach customers who are already aware of your company and you can now go to that final step and close the deal.
5. Banner Ads Can Reach Consumers on the Go
Another effective tactic for banner ads is geofencing. By pushing ads through to mobile devices based on the current location of a consumer, you can direct your ads to people who are out shopping now and whose purchase intent is high.
With geofencing, you can set up a virtual fence around a geographic region, such as the location of your store or of your competitor’s. From there, you can push your geofencing ads in the form of deals and promotions to any person who enters that area with their phone or tablet.
This feature can help you get the attention of new customers who are in the area and might be looking for exactly what you offer. You can also bring old customers back with your timely and relevant offer.
6. Banner Ads Can Stop the Competition
Banner ads are a great way to stop people who are thinking about buying from a competitor. You can instead bring them over to your store.
By utilizing search retargeting to go after people who looked for items on your competitor’s site and then offering them a better deal for the same item on your site, you can quickly win over new customers.
7. Display Ads Can be Easily Tracked to Measure Effectiveness
It’s important that you measure your marketing performance so that you know what’s working to grow your business. When you buy banner ads, you can measure how many times your ads have been viewed.
Because banner ads are mainly for building brand awareness, the number of impressions that you get on your banner ads will be your main measurement for success.
The Importance of Knowing the Benefits of Banner Advertising
Hopefully, after reading the article above, you now have a better understanding of hte benefits of banner advertising. As we can see, banner ads can significantly help you reach new customers and retain old ones.
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